Exercise 1a
Online communities are based around a website that either provides services or sells goods.
There is generally an advantage to the user in joining the online community, such as groups, FAQ lists, mailing lists, bug fixes, product previews etc.
The advantage to the e-retailer is a development of brand loyalty by the users' participation in the site, thus increasing the likelihood of gaining further purchases from the user. Additionally, the e-retailer can solicit feedback on both site and products/services.
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